Marketing Specialist

Job Title: Marketing Specialist

Company: Huraira Pty Ltd

Location: 8 Lagrange Way, Gosnells WA 6110

Salary: $80,000.00 plus Superannuation

Employment Type: Full-time

About the Business

Huraira Pty Ltd is a growing and dynamic business based in Gosnells, Western Australia. We are committed to delivering high-quality products and services and providing excellent customer experiences.

Due to the continued growth and development of our business, we are seeking a qualified and experienced Marketing Specialist to join our team. The successful applicant will be responsible for developing, coordinating and implementing effective marketing strategies to strengthen the company’s brand, increase customer engagement, identify market opportunities and support the ongoing growth of the business.

Key Responsibilities

1. Commissioning and undertaking market research to identify market opportunities for new and existing goods and services.
2. Collecting and analysing data to research potential demand and market characteristics for new goods and services.
3. Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
4. Advising management on all elements of marketing, including product mix, pricing, advertising, sales promotion, selling strategies and distribution channels.
5. Developing strategies to improve brand visibility and maintain a consistent brand identity.
6. Developing and implementing marketing strategies, policies and campaigns that support the company’s business and sales objectives.
7. Conducting market research to identify customer needs, consumer preferences, competitor activities, emerging trends and potential business opportunities.
8. Analysing consumer behaviour and customer purchasing patterns to improve marketing activities and business performance.
9. Coordinating advertising campaigns, including artwork, copywriting, digital content, media scripting, media placement and promotional materials. Managing digital marketing activities across social media platforms, websites, email campaigns and other online channels.
10. Creating and maintaining engaging marketing content to promote the company’s products and services.
11. Advising management on advertising strategies, market positioning and promotional activities.
12. Monitoring and evaluating the effectiveness of marketing campaigns and promotional programs
13. Preparing marketing performance reports and providing recommendations to management
14. Developing strategies to increase customer engagement, customer retention and brand recognition.
15. Supporting the introduction, promotion and development of new and existing products and services.

Qualifications and Experience

The successful applicant must have:

1. A bachelor’s degree or higher qualification in Marketing or equivalent.
2. At least one year of relevant professional experience in marketing or a similar role.
3. Demonstrated experience in developing and implementing marketing strategies and campaigns.
4. Experience in conducting market research and analysing customer and market data.
5. Strong knowledge of digital marketing, social media and content development strategies
6. Understanding of product positioning, pricing, promotion and distribution strategies.
7. Strong written and verbal communication skills.
8. Excellent organisational and time-management abilities; Strong analytical, creative and problem-solving skills.
9. Ability to work independently and collaboratively as part of a team.
10. Ability to communicate effectively with management, customers, suppliers and other stakeholders; and
11. Proficiency in Microsoft Office and relevant marketing, digital-media and social-media platforms.

What We Offer

1. Competitive salary of $80,000 per year plus superannuation.
2. Full-time permanent employment; Minimum 38 hours of work per week.
3. Annual leave and personal leave in accordance with applicable workplace laws.
4. A supportive and professional working environment.
5. Opportunities for professional development; and
6. The opportunity to contribute to the growth and development of the business.

How to Apply

1. Interested applicants should submit a current resume and a cover letter outlining their qualifications, relevant experience and suitability for the position.