Product Marketing Specialist (Remote)
$60,000/yr - $65,000/yr (from job description) · Full-time · Entry level
Brandshare, the leader in Connected Sampling™, creates omnichannel brand experiences to accelerate purchase conversion through curated subscription boxes, loyalty programs and e-commerce sampling with digital connectivity. With over 500 retailers in our e-commerce network, we reach 100 million consumers monthly. Our sampling capabilities extend beyond e-commerce and include experiential and venue-based solutions to connect leading brands with their target consumer. Our retailer and brand partners include household names such as P&G, Unilever, L''Oreal, Mars Wrigley, Walmart, Macy''s and more.
As a product marketer, this role is responsible for developing new product features, gaining insight into where the market is headed, and communicating how Brandshare''s products and services can solve problems for our clients. The ideal candidate has experience working with product and sales, and executing complex projects with multiple stakeholders. As the product marketing specialist, you are responsible for email marketing campaigns, new product launches, and supporting client deliverables and reporting.
General Duties And Responsibilities
Duties and responsibilities include but are not limited to:
We''re open to allowing the right person to learn our industry on the job. We welcome diversity and non-traditional paths into all of our roles. We believe in hiring the right person as opposed to the right combination of keywords.
As a product marketer, this role is responsible for developing new product features, gaining insight into where the market is headed, and communicating how Brandshare''s products and services can solve problems for our clients. The ideal candidate has experience working with product and sales, and executing complex projects with multiple stakeholders. As the product marketing specialist, you are responsible for email marketing campaigns, new product launches, and supporting client deliverables and reporting.
General Duties And Responsibilities
Duties and responsibilities include but are not limited to:
- Design and manage email campaigns
- Manage campaign reporting across survey and marketing platforms
- Assess the efficacy of product offerings and recommend adjustments as needed
- Identify product trends, opportunities for testing, and measure results
- Support client service with proposals, planning, and client communications
- Perform market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market
- 1-3 years of experience in a marketing or product marketing role
- Experience managing ad campaigns and email automation projects
- Experience with CMS platforms, email service providers (e.g. Mailchimp, Klayvio) and survey tools such as Typeform
- A strong track record of spearheading effective projects and marketing campaigns across multiple product lines and channels
- Extensive experience synthesizing competitive trends, market data, and customer insights into a plan of action
- Outstanding written and verbal communication skills
- Ability to independently drive multiple projects at a time, meet tight deadlines, and push projects further than expected
- Competitive Pay
- Work Life Balance & Hybrid Work Life
- Health, Dental, and Vision Insurance
- Mental Health Resources
We''re open to allowing the right person to learn our industry on the job. We welcome diversity and non-traditional paths into all of our roles. We believe in hiring the right person as opposed to the right combination of keywords.
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