Senior Marketing Executive - B2B Publishing

Senior Marketing Executive – B2B Financial Publishing – London

£35k-£40k + Bonus & Great Benefits incl 4.5 day working week (Friday afternoons off)!

You can remote work, or come in to the office as much as you''d like - it is completely flexible.

This is an exciting opportunity to join a market leader in B2B financial publishing as a Senior Marketing Executive. You''ll join a fast-growing team and business, and have responsibility for delivering marketing campaigns to acquire and retain subscribers & revenue across global subscription-based products.

Working with the Head of Marketing, you''ll play a key role in enabling the global products to achieve their growth & revenue targets.

Requirements:

• Proven ability to develop and execute multi-channel marketing plans adhering to strict deadlines and within an agreed budget
• Ideally marketing experience within the B2B publishing, financial or professional services industries
• Experience in planning and executing marketing campaigns to help generate leads for the sales team
• Ability to write compelling and relevant marketing copy
• Good knowledge of SEO, social media marketing and design skills (eg Canva, basic HTML, etc)
• Good knowledge of Analytics tools (e.g. Google Analytics)
• Experience using campaign management systems (e.g. Pardot, Marketo, etc) and CRMs (e.g. Salesforce)
• Knowledge of managing integrated campaigns and building reports

Main Responsibilities:

• Manage and execute effective customer acquisition & retention strategies for the various group brands, working in close collaboration with the Head of Marketing, Editorial & Sales
• Translate strategies into marketing campaigns that are tailored to each brand
• Generate and nurture leads using automated campaigns – this will include the development of landing pages and engagement email programmes
• Manage integrated campaigns across a range of channels including social media and digital advertising
• Implement SEO best practice across all websites to increase organic traffic and leads
• Improve conversion rates by, for example, analysing/testing user journeys
• Monitor and analyse campaign performance to attribute effectiveness and optimise future programmes
• Collaborate with retention marketers to enable upsell objectives
• Provide ad hoc support on product marketing activities and contribute to website development and optimisation
• Build effective relationships with internal and external stakeholders, and liaise with them as necessary

This role would suit someone looking to gain valuable marketing experience within a leading multi-national brand, with excellent opportunities for progressing your career.

Whilst we endeavour to respond to all applicants within 14 days, due to volumes received this isn’t always possible. If you’re not contacted within 14 days, you may assume your application on this occasion has not been successful. Please keep an eye on our website www.marketing-talent.co.uk for future positions that may be of interest.

Key words: marketing, senior marketing executive, publishing, b2b, financial, professional services, campaign, channel, media, analytics, strategy, email, social media, digital, online, brochures, print, permanent, London, UK.